Beauty enthusiasts in South Africa have something new to get excited about!
H&M has officially launched H&M Beauty in the country, offering a curated selection of beauty products both in-store and online. Starting from 29 August 2024, beauty lovers can explore a range of H&M Beauty items at select H&M stores across the country and on Superbalist.
H&M Beauty aims to become the world’s most fashionable beauty destination, focusing on industry expertise and trend-driven products that make everyone feel and look their best. The collection includes everything from nail colours and tools to lip glosses, hair styling aids, and a variety of beauty accessories.
Since its inception as an independent entity in 2019, H&M Beauty has quickly established itself as a lifestyle brand, joining the ranks of H&M Home and H&M Move. The brand leverages the rich heritage of H&M fashion to create innovative and disruptive players in the beauty industry.
South African customers can find H&M Beauty products at the V&A Waterfront, Sandton City, Gateway, Cavendish Square, Canal Walk, Rosebank Mall, and online at Superbalist.
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