A TOP executive at Audi has tragically died after plunging 10,000ft while climbing mountains in Italy.
Fabrizio Longo, the director of Audi Italia, was hiking at the Cima Payer in the Adamello mountain on Saturday when he fell to his death.
The car boss reportedly climbed along a route equipped with fixed steel cables, ladders, and other aids.
Local media said that the incident occurred early in the afternoon and that Longo was an expert mountaineer.
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